Print Edition on its Way!

Hi all:

Well, I had to let the online version lapse a bit while I got my feet underneath me on that bishop calling thing -- and I had to focus my attention to creating the annual print edition of the newsletter. But it's written, printed, and the first wave is out the door. The final copies should be in the mail by the morning.

Surprisingly, several of you have stated in your Christmas letter to us: "Hey, what's the deal? Where's the newsletter?" I'm happy to see that it's been noticed that I'm running a bit late. It also helps reinforce whose list we are because they like us and who just sends us a return card out of guilt because they got our card first.

Let me warn you that -- in keeping with the cutbacks and layoffs -- the newsletter is perhaps 60 percent less funny than previous years. No, this is more than just me trying to be like a campaign manager who manages expectations before his candidate debate. I just didn't have the time or the creative energy to keep it to previous year standards. The clock was ticking too loudly. It's still got a funny note or two, but don't un-subscribe after one weak season.

If you want to be part of a marketing focus group related to this year's letter, feel free to post comments here as to what you like in this year's letter or what you'd like improved in next year's version. I'll try next year to follow the politicians and make a product that appeals to all and offends to none. After all Christmas newsletters by committee is where it's at! :)

Yours in holiday cheer,

Mark